Previous Work

My work combines creativity with strategy, helping clients grow their reach, engagement, and revenue in ways that feel natural and authentic.

Full Potential Club

Full Potential Club — Brand Launch & Growth Strategy

In January 2025, I launched my own passion project, Full Potential Club, and still manage all marketing and events promotion in-house.

Results (Jan–Oct 2025):

  • Instagram reached 181,286 views over 90 days, with nearly half from non-followers, and 104,723 in 30 days by September 2025.

  • One of the main business goals was to target women in Calgary. Over a 90 day time period, 34,606 accounts reached, 84.4% of followers from Calgary, 96.8% women.

  • Hosted 15+ sold-out events, each with up to 55 attendees.

  • Built a community-driven marketing strategy blending social media, email marketing, partnerships, SEO, Google Business, guerilla marketing, and word-of-mouth

  • Launched a VIP membership program that secured 11 brand partnerships, driving awareness and revenue for both FPC and collaborators

Why it matters: This project demonstrates how intentional storytelling, consistent visibility, and local connection can grow a brand quickly, even from zero.

Local Realtor

Calgary Realtor — Social Media Campaign Success

This client wanted to promote a new condo listing on social media with the goal of increasing reach and selling the property.

What we did:

  • Implemented a new video and reel strategy showcasing the lifestyle behind the listing.

Results:

  • Feature reel reached 62% non-followers

  • Achieved over an hour of total watch time on a single video

  • Attracted an out-of-town buyer who saw the reel and purchased the property

Why it matters: Strong visual storytelling paired with strategic targeting can turn a single piece of content into a real-world sale.

Local Psychologist

Psychologist Social Media Launch — Calgary

In April 2025, I launched this psychologist’s marketing plan, starting from scratch with a full website audit and a brand-new Instagram account and content strategy.

Results in just 90 days:

  • 10,356 Instagram views: all organic, starting from zero followers

  • 2,521 accounts reached, a 125% increase in reach

  • 60% of views from non-followers, expanding the brand to new audiences

  • New client acquisition, within 60 days, the client booked a counselling session directly from Instagram

Why it matters: Even a brand-new business can attract paying clients and grow an engaged audience quickly with a clear content strategy, consistent posting, and optimized messaging. This project shows how intentional, data-driven marketing can turn an online presence into real-world results, all organically.

GROW YOUR BUSINESS

GROW YOUR BUSINESS

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Whether you’re looking for a full marketing refresh, to learn to master your own marketing, or for someone to manage the details behind the scenes, let’s talk about what’s possible for your business.

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Since 2019, I’ve helped over a dozen local business owners bring their brand stories to life online through content that connects, strategies that convert, and designs that feel like them.

Through expert social media strategy, branding, and website design, blending storytelling with data-driven marketing, I create content that attracts local clients and builds trust in the community.